A Brief Introduction
Search Engine Optimization (SEO) is the process of optimizing a website or a web page, trying to get your site high online visibility in a search engine’s unpaid results. These results are also referred to as “organic or natural search”.
SEO is a popular concept in the digital era without which it’s impossible to get a high rank in SERP (search engine results page). This is all about some specific measures of generating leads from the organic or natural search engine results.
Most of us click on the first-page results of search engines for our queries. All key search engines like Google, Yahoo, and Bing show SERPs (Search Engine Result Pages) when someone enters a query in the search engine query box.
Different factors along with SEO determine which sites are worthy of showing up in the first page of results. Thus implementation of proper SEO strategies is important for your website or blog growth.
In major search engine results, web pages along with various other content such as local listings, videos, etc. are displayed. Search engines decide their ranking mainly based on which site is most relevant and can best answer the user’s query. But, a point worth considering is that no payment is associated with the overall process, unlike the paid search ads.
With correct SEO practices, you can improve both the quality and quantity of your web site traffic via organic search engine results.
Why should you implement SEO Strategies in Your Website?
Helps to build your brand:
It’s true that branding is a part of the traditional marketing strategy. But, SEO also helps you to achieve great brand recognition and brand awareness.
Actually, branding mainly focuses on what you are offering to your audiences and what opinion others have about your offerings.
Nonetheless, whenever you start executing SEO strategies, the same criteria needs to be focused on and fulfilled.
An Optimized Site earns more Revenue:
The main goal of SEO is to improve the ranking of your website in search engine results. But, proper SEO strategies also make sure that your site will start receiving more and more traffic resulting in increased revenue. This process takes time but it’s worth your patience.
You don’t need to pay for Organic Search Results:
Unlike traditional advertisements (newspaper, TV, or radio), SEO does not need any investment from you to get a rank in organic search results.
Yes, you definitely can make some investments to make your website look better and to implement top-notch SEO strategies. However, getting a natural search listing for your website is achievable with correct SEO practices.
Your Target Audience can easily find out your site:
When you start executing SEO strategies in your site, it will start appearing in front of the respective target prospects. Keywords play a vital role is SEO. Target audiences search with some specific keywords and if your site holds these, it will eventually show up in organic search results and turn out to be highly advantageous for you.
More and more users nowadays rely on search engine results when it comes to search related to products, services, or new businesses. SEO-optimized site will get more attention from the target audiences.
SEO increases your authority and credibility:
When you amalgamate SEO with proper content marketing strategies, you can scale up your credibility and authority in your niche.
Creating value-added, informative, and demanding content along with top-notch SEO strategies will increase the visibility of your website and lead to higher web traffic.
What are On-Page SEO and Off-Page SEO?
On-Page SEO: On-page SEO basically points out all those practices that are implemented within your website to boost its ranking in SERP. It involves some basic strategies like proper positioning of keywords (target and LSI keywords), optimization of Meta description, title tags, sub-headings, alt tags, and so on.
Off-Page SEO: As mentioned earlier, on-page SEO is all about the measures within your own website, while off-page SEO points out strategies away from your website. How others are appreciating your website? It’s measured by a number of backlinks from other sites.
Moreover, promotion and marketing strategies are also important parts of off-page SEO strategies. For instance, a strong social media presence means your business has something valuable to offer for sure.
On-Page SEO Elements:
Keywords: Keyword optimization has not lost its importance completely in today’s SEO. Actually, the emphasis has been shifted to long-tail keywords that perfectly match today’s Internet user’s search patterns.
Meta Description: It is a brief description that is displayed below a site URL on SERP. When it comes to a social media post, the Meta description is below a headline.
Alt Text: It points out the word or group of words, used to save an image. Alt text is very helpful for images to get indexed properly for future searches.
Title: It is about the main heading in SERPs or the title of your web page or blog. A good title means more user engagement.
SSL/HTTPS: Page security has become a crucial aspect since the year 2018. Enabling SSL technology is a must now for boosting your site security, visibility, and credibility.
URL Structure: It has become an important factor in today’s marketing world. URL structure helps search engine crawlers to navigate better from one page to another on your site.
Internal Linking: Connection of multiple pages (similar subjects) of your site with internal links is another important element of on-page SEO.
Page Performance: Apart from content structure and quality, site and page performance are important factors of on-page SEO.
Off-Page SEO Elements:
Backlinks: Backlinks are a very important aspect of off-page SEO and a key-deciding factor of site growth. Both quality and quantity of backlinks are a must to consider. More the number of websites linking to your site contents, the more authority your site will get. As a result, your site ranking will improve.
Domain Authority: It is like a scale from one to hundred and search engines provide a specific number to websites. As a result, the strength of a website is determined. When you start inculcating best-in-class SEO practices, you can make your website technically sound. Thus, it’s possible to increase your domain authority.
Social Promotion: Page ranking and social media interactions are not directly connected. But, if you have a lot of clicks in your social media pages, it will certainly help improve your traffic. Moreover, you can expect to get a large number of link shares, which will increase your brand reputation.
So, it is time to start implementing the best SEO practices in your website to grow your business.